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Privacy Policy

This Privacy Policy applies to the products, services, website provided, and/or the business conducted, by PY Empire Sdn Bhd (collectively and individually referred to as “MS PUI YI COSMETICS”, “we”, “our”, “us”) and explains how we handle Personal Data and comply with the requirements of Malaysia’s Personal Data Protection Act (“PDPA”). MS PUI YI COSMETICS takes the security and privacy of the Personal Data of its customers and users of its website (such website may be collectively or individually referred to as the “Site”.

This Privacy Policy will assist you in understanding how we collect, use, disclose and/or process the Personal Data you have provided to us or that we possess about you, as well as to assist you in making an informed decision before providing us with any of your Personal Data. The term “Personal Data” refers to information that is connected to you as an identifiable individual, defined under the PDPA to mean information in respect of commercial transactions, that relates directly or indirectly about an individual, who is identified or can be identified from that information, or from that information and other information to which an organisation has or is likely to have in its possession (“Personal Data”). This may include your name, address, telephone number, email address, date of birth, gender, credit card details, Beauty Profile information, photographs, personal images, device ID, operating system or version, information about your purchases or preferences, and any other information collected by us where you are identified or identifiable.

This Privacy Policy is subject to Malaysian laws.

  1. Collection of Personal Data

1.1 We may collect Personal Data from you through various means, including but not limited to instances when you: · provide your Personal Data through our Site for the purpose of registering for and creating an account; participate in a promotion or other website features.

· request for a product or services information or to receive any marketing, promotional or other types of communications; · provide your ratings and review of products as a customer; · make purchases through our Site. 

1.2 You have no obligation to provide any of the Personal Data requested by us. However, depending on circumstances, it may be the case that if you do not provide the requested Personal Data, we may not be able to provide you with certain products and services, or transact with you, that depend on the collection, use or disclosure of your Personal Data.

  1. Children’s Privacy

2.1 We do not and do not intend to, transact through the Site directly with anyone we know to be under the age of 18. If you are under the age of 18, you should use the Site only with the involvement of a parent or guardian and should not submit any Personal Data to us. By providing any Personal Data to us, you declare that you are over the age of 18.

  1. Purposes for Collection, Use, Disclosure and Processing of Personal Data

3.1 MS PUI YI COSMETICS will/may collect, use, disclose and/or process your Personal Data for one or more of the following purposes:

(a) administering, facilitating, processing and/or dealing in any matters relating to your use or access of the Site. Without limiting the generality of the foregoing if you:

(i) gain access to or sign into the Site, using your login credentials of a Social Networking Site, or (ii) use any features of a Social Networking Site such as its widgets, plug-ins and browser push notifications, made available to you on our Site,

it may result in information or your Personal Data being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature, Facebook may register the fact that you “liked” a product and may post that information on Facebook. (“Social Networking Site” refers to an online or digital platform owned or operated by a third party, that is used by people to build social networks or social relations, or to interact, with other people, such as but not limited to Facebook, Instagram, Twitter). By your proceeding pursuant to (i) or (ii) above, you consent to such collection, use or disclosure of your Personal Data.

(b) monitoring, processing and/or tracking your use of the Site in order to provide you with a seamless experience, facilitating or administering your use of the Site, and/or to assist us in improving your experience in using the Site.

(c) assessing and processing your request for the purchase of and/or subscription to our products and/or services.

(d) registering you as a customer of MS PUI YI COSMETICS and/or to deal with, process and/or administer the account that you may open with us, including to facilitate your transactions or activities on the Site, or your transactions or activities with us.

(e) administering, facilitating, processing and/or dealing with your relationship with us, any transactions or activities carried out by you on the Site. This includes processing your application, orders and payment transactions; implementing transactions and the supply of products and/or services to you that you have requested. Without limiting the generality of the foregoing, should you make a purchase to be delivered to a third-party recipient, you consent to us disclosing Personal Data that identifies you, to the said third party recipient (such as but not limited to your name). Further, you acknowledge and agree that delivery of your purchase could involve disclosure of certain Personal Data about you to bring about delivery of the same such as your name and contact details, which may be disclosed on the cover of the parcel, on an envelope or a delivery related document which could be seen by third parties who view such parcel, envelope or said document.

(f) carrying out your instructions or responding to any enquiry given by (or purported to be given by) you or on your behalf including responding to your customer service enquiries and complaints; or responding to or dealing with your interactions with us.

(g) contacting you or communicating with you via phone/voice call, text message and/or fax message, email and/or postal mail for the purposes of administering and/or managing your use of the Site, your account with us, your relationship with us or any transactions made by you with us. You acknowledge and agree that such communication by us could be by way of the mailing of correspondence, documents or notices to you, which could involve disclosure of certain Personal Data about you to bring about delivery of the same as well as on the external cover of envelopes/mail packages.

(h) providing services to you as our account holder, as our customer or when requested by you; dealing with or administering your participation in contests, gamification, social events organized by us.

(i) sharing or disclosing (at our discretion) your suggestions, comments, feedback or content (including audio, video etc.) (collectively “Feedback”) that you provide through Social Networking Sites, to the Site or to us, with other users of the Site or with the public, for publicity and/or promotion purposes with a view to marketing or showcasing the business of MS PUI YI COSMETICS, and/or to acquiring customers, and/or for the purpose of providing the public with your Feedback which may be useful for the public’s purchasing decision or for the public’s information or otherwise. This includes us disclosing your name together with your Feedback. Without limiting the generality of the foregoing, in the above regard, your Feedback and name may/will be published or shared by us on public media platforms such as the newspaper, the Internet, in our (including our affiliates’) annual reports (if any) etc., and/or incorporated as part of MS PUI YI COSMETICS ‘s marketing collaterals/materials or corporate video to be disclosed to the public, and you hereby consent to the same. 

(j) where you have provided your consent to us, whether such consent was obtained through the Site, or otherwise, sharing your Profile Personal Data to other users of the Site or with/to the public, through the Site or any other media (whether print, online or otherwise) or communication platform as we so choose, at our discretion, such as but not limited to as part of Sephora’s marketing collaterals/materials or corporate video. 

(k) carrying out due diligence or other screening activities (including background checks) in accordance with legal or regulatory obligations (whether of Malaysia or a foreign country) applicable to us or our affiliates/associated companies, the requirements or guidelines of governmental authorities (whether Malaysia or a foreign country) which we determine are applicable to us or our affiliates/associated companies, and/or our risk management procedures that may be required by law (whether of Malaysia or a foreign country) or that may have been put in place by us or our affiliates/associated companies;

(l) to prevent or investigate any fraud, unlawful activity or omission or misconduct, whether there is any suspicion of the aforementioned, dealing with and/or investigating complaints.

(m) complying with or as required by any applicable law, court order, order of a regulatory body, governmental or regulatory requirements of any jurisdiction applicable to us or our affiliates/associated companies, including meeting the requirements to make disclosure under the requirements of any law binding on us or our affiliates/associated companies, and/or for the purposes of any guidelines issued by regulatory or other authorities (whether of Malaysia or elsewhere), with which we or our affiliates/associated companies are expected to comply;

(n) complying with or as required by any request or direction of any governmental authority (whether of Malaysia or a foreign country) which we are expected to comply with; or responding to requests for information from public agencies, ministries, statutory boards or other similar authorities (including but not limited to Customs Department and Ministry of Health) (whether of Malaysia or a foreign country). For the avoidance of doubt, this means that we may/will disclose your Personal Data to such parties upon their request or direction.

(o) conducting research (including customer research), surveys, market surveys, analysis and/or development activities (including but not limited to data analytics, surveys and/or profiling) to improve our services and facilities, or to improve our understanding of your interests, concerns and preferences, in order to enhance any continued interaction between yourself and us connected or in relation to the Site, or improve any of our products or services. Without limiting the generality of the foregoing, we may/will in this regard send you surveys or request a face-to-face interview survey, by way of email or postal mail.

(p) storing, hosting, backing up (whether for disaster recovery or otherwise) of your Personal Data, whether within or outside Malaysia.

(q) facilitating, dealing with and/or administering external audit(s) or internal audit(s) of the business of MS PUI YI COSMETICS or that of its affiliates/related corporations.

(r) for marketing purpose and in this regard, we would be providing you with marketing, advertising and promotional information, materials and/or documents relating to products, contests, services and/or events (including those of third party organisations whom MS PUI YI COSMETICS may collaborate with) that MS PUI YI COSMETICS (including its affiliates/related corporations) or such third party organisations may be selling, marketing, offering, organizing, involved in or promoting, whether such products, services and/or events exist now or are created in the future:

(s) dealing with and/or facilitating a business asset transaction or a potential business asset transaction, where such transaction involves MS PUI YI COSMETICS as a participant or involves only a related corporation or affiliated company of MS PUI YI COSMETICS as a participant or involves MS PUI YI COSMETICS and/or any one or more of MS PUI YI COSMETICS’ related corporations or affiliated companies as participant(s), and there may be other third-party organisations who are participants in such transaction. “business asset transaction” means the purchase, sale, lease, merger or amalgamation or any other acquisition, disposal or financing of an organisation or a portion of an organisation or of any of the business or assets of an organisation.

(t) to implement and maintain our information technology systems and process Personal Data in computer databases and servers located within and outside Malaysia.

(u) anonymization of your Personal Data. In this regard, you acknowledge that Personal Data that has been anonymized is no longer Personal Data and the requirements of the PDPA would no longer apply to such anonymized data.

(v) record-keeping purposes and producing statistics and research for internal and/or statutory reporting and/or record-keeping requirements, of MS PUI YI COSMETICS or of its affiliates/related corporations; and

(w) MS PUI YI COSMETICS, MS PUI YI COSMETICS Group Companies’ or MS PUI YI COSMETICS’ parent corporation’s reporting purposes including but not limited to reporting on MS PUI YI COSMETICS’ business performance (“MS PUI YI COSMETICS Group Companies” means MS PUI YI COSMETICS, its affiliates, related corporations and associated companies globally);

(the purposes set out in this paragraph 3.1 above shall be collectively referred to as the “Purposes”).

3.2 For the avoidance of doubt, you acknowledge and consent to MS PUI YI COSMETICS sharing anonymised information such as but not limited to in the following circumstances. For the further avoidance of doubt, the PDPA does not apply to anonymised data that does not identify an individual and the PDPA does not provide you with a right to object to an organisation handling or processing anonymised data:

(a) Aggregate information. We may share anonymised aggregate information about our customers with advertisers and marketing partners.

(b) Behavioural-based advertising. A third party may use technology to collect anonymised information about your use of Site so that they can provide advertising about products and services tailored to your interest. That advertising may appear either when you are using the Site or using the Internet or your mobile device to visit other websites.

  1. Sharing and Disclosure of Personal Information

4.1 MS PUI YI COSMETICS may/will need to disclose your Personal Data to third parties, whether located within or outside Malaysia, for one or more of the above Purposes, as such third parties, would be processing your Personal Data for one or more of the above Purposes. In this regard, you hereby acknowledge, agree and consent that we are permitted to disclose your Personal Data to such third parties (whether located within or outside Malaysia) for one or more of the above Purposes and for the said third parties to subsequently collect, use, disclose and/or process your Personal Data for one or more of the above Purposes. Without limiting the generality of the foregoing or of paragraph 3, such third parties include:

(a) our related corporations and affiliates either in Malaysia or overseas including the countries listed in Appendix A to this Privacy Policy.

(b) any of our agents, contractors or third-party service providers that process or will be processing your Personal Data on our behalf or otherwise, including but not limited to those which provide administrative or other services to us such as mailing houses, call centres, telecommunication companies, logistics companies, information technology companies and data centres.

(c) our business partners.

(d) any actual or proposed assignee or transferee of the business of MS PUI YI COSMETICS, or a merged entity in the event MS PUI YI COSMETICS is merged to create the said merged entity.

(e) any other person to whom such disclosure is required by law or regulatory requirement or pursuant to a court order.

(f) third parties to whom disclosure by MS PUI YI COSMETICS is for one or more of the Purposes and such third parties would in turn be collecting and processing your Personal Data for one or more of the Purposes.

4.2 We will provide our preferred service providers with the information they need to perform their services and work with them to respect and protect your Personal Data. We require our service providers to adhere to strict privacy guidelines and not to use your Personal Data for unauthorised purposes.

4.3 Where your Personal Data is to be transferred out of Malaysia, we will comply with the PDPA in doing so. This includes taking appropriate steps to ascertain that the overseas recipient organisation of the Personal Data is bound by legally enforceable obligations to provide to the transferred Personal Data a standard of protection that is at least comparable to the protection under the PDPA.

  1. Provision of Third-Party Personal Data by You

5.1 Should you provide MS PUI YI COSMETICS with Personal Data of individual(s) other than yourself, you represent and warrant to MS PUI YI COSMETICS and you hereby confirm that:

(a) prior to disclosing such Personal Data to us, you would have and had obtained consent from the individuals whose Personal Data are being disclosed to us, to:

(i) permit you to disclose the individuals’ Personal Data to MS PUI YI COSMETICS for the Purposes; and

(ii) permit MS PUI YI COSMETICS to collect, use, disclose and/or process the individuals’ Personal Data for the Purposes, as set out in paragraph 3 above.

(b) any Personal Data of individuals that you disclose to us is accurate; and

(c) you are validly acting on behalf of such individuals and that you have the authority of such individuals to provide their Personal Data to MS PUI YI COSMETICS and for MS PUI YI COSMETICS to collect, use, disclose and process such Personal Data for the Purposes.

  1. Protecting and Managing Your Personal Data

6.1 We will endeavour to take all reasonable steps to ensure your Personal Data is kept confidential and secure, and to take appropriate technical and organizational measures to prevent unlawful or accidental destruction, accidental loss, unauthorized disclosure or access or other unlawful forms of processing. We will not rent, trade, distribute or sell any Personal Data that you give us to any third party unless we receive your prior consent or applicable law permits the same.

6.2 We will put in place reasonable security arrangements to ensure that your Personal Data is adequately protected and secured. Appropriate security arrangements will be taken to prevent any unauthorized access, collection, use, disclosure, copying, modification, leakage, loss, damage and/or alteration of your Personal Data. However, we cannot assume responsibility for any unauthorized use of your Personal Data by third parties which are wholly attributable to factors beyond our control.

6.3 We will take reasonable efforts to ensure that your Personal Data is accurate and complete, if your Personal Data is likely to be used by us to make a decision that affects you or disclosed to another organisation. However, this means that you must also update us of any changes in your Personal Data that you had initially provided us with. We will not be responsible for relying on inaccurate or incomplete Personal Data arising from you not updating us of any changes in your Personal Data that you had initially provided us with.

6.4 We will also put in place measures such that your Personal Data in our possession or under our control is destroyed and/or anonymized as soon as it is reasonable to assume that (i) the purpose for which that Personal Data was collected is no longer being served by the retention of such Personal Data; and (ii) retention is no longer necessary for any other legal or business purposes.

  1. Registration Information

Our Site contains areas where you can submit information to us (such as our registration service), that automatically collect information from the visitors to our Site. During the registration process, you must provide us with a password, your name, address and a valid email address, etc. It is your responsibility to keep your password strictly confidential.

  1. Changes to this Privacy Policy

Our privacy practices will be continuously assessed against new technologies, business practices and our customers’ need. As we update and diversify our services, our Privacy Policy may evolve. MS PUI YI COSMETICS reserves the right to change its Privacy Policy at any time and notify you by posting an updated version of the policy on the Site. Please check the Site or send your request by email to Hello@mspuiyicosmetics.com if you would like to receive the latest updated Privacy Policy.

  1. Problems, queries or complaints

9.1 If you have any queries relating to our Privacy Policy, or if you wish to request for access to or correction of your Personal Data or to withdraw your consent, please contact or send your request to our Data Protection Officer by email to Hello@mspuiyicosmetics.com

9.2 You may also contact us at the details above if you have a complaint about how we have handled your Personal Data. We will investigate your complaint and will use reasonable endeavours to respond to you in writing as soon as possible.

  1. General

10.1 Your consent that is given pursuant to this Privacy Policy is additional to and does not supersede any other consents that you provided to MS PUI YI COSMETICS regarding processing of your Personal Data.

10.2 For the avoidance of doubt, in the event that Malaysia Personal Data protection law permits a company or organisation such as us to collect, use or disclose your Personal Data without your consent, such permission granted by the law shall continue to apply.

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